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03 Jul 2016 
google-code-seo-algorithm3-ss-1920

Does Google now view search engine optimization as bad, as spam, as something you could get banned for? Almost certainly not, but thats the takeaway you could now get based on a legal fight between Google and a publisher that was banned from its search results.

The case involves e-ventures Worldwide, which had many of its sites banned by Google and is fighting in court for damages as a result. As we covered earlier, Google lost a battle to have the case dismissed, so the fight continues.

This week, an article in Entrepreneur highlighted an interesting part of Googles legal arguments, that search engine manipulation is something the company fights against, might ban anyone for and, importantly, is defined about the way many people might define SEO.

Google: SEO is not spam

So,Is Google Trying To Kill SEO, as the headline of the Entrepreneur article asks? Almost certainly not, as Ill explain. But lets start with Googles official statement that it gave Search Engine Land on this:

While we cant comment on ongoing litigation, in general, Google supports and encourages SEO practices that are within our guidelines and dont consider that spam.

Got it? SEO commonly accepted best practices isnt spam. And anyone encountering the newfangled term of search engine manipulation should view that, in my opinion, as meaning spam, not SEO.

The search engine manipulation backstory

How did the concern over what search engine manipulation means come about this week? Its from a key document in the lawsuit,a statement by Brandon Falls, the Google search quality analyst who took action against the e-ventures sites. This Wall Street Journal article about the case links to his declaration.

In that, Falls introduces the term search engine manipulation for the first time in my knowledge by anyone within Googles search team. Its not a term thats regularly used by Google when dealing with publishers. Theres not a single help document for publishers that mentions the phrase in Googles webmaster support area.

From Falls declaration, the first reference to search engine manipulation is as follows:

An important part of providing valuable search results to users is Googles protection of the integrity of its search results from those who seek to manipulate them for their own gain.

As noted, efforts to subvert or game the process by which search engines rank therelevance of websites are called webspam in the search industry.

Such search engine manipulation harms what is most valuable to users about search: the quality (i.e., relevance) of our search results for users.

Accordingly, Google considers search engine manipulation to be extremely serious and expends substantial resources to try to identify and eliminate it. These actions are critical to retain users trust in Googles search results.

Ive bolded the key parts. Google opens by saying it tries to protect its search results from those who seek to manipulate them for their own gain. The problem with this is that this statement not only applies to SEO best practices that Google itself encourages, but also to activities that violate Googles guidelines, which it considers spam.

Anyone doing commonly accepted SEO is doing so in hopes of manipulating the search results for their own gain. Googles own guide to SEO acknowledges this in talking about using its advice as a publisher in order to have anoticeable impact on your sites user experience and performance in organic search results.

In short, Google actively encourages and instructs publishers how to manipulate its search results, and publishers are inherently doing this for their own gain. SEO is manipulation, and the Google declaration suggests that anysearch engine manipulation to be a potential cause for action.

Why its obvious that search engine manipulation means spam

Sophisticated SEOs, of course, wouldnt interpret the declarations statement in that way. Knowing that Google does things like publish a guide to SEO, produces videos on it, speaks on the topic and encourages SEO in many ways makes it blindingly obvious that Google doesnt consider SEO within its guidelines to be bad.

Rather, Id say most sophisticated SEOs would interpret this new search engine manipulation term to be synonymous with web spam or spam for short activities that fall outside Googles accepted guidelines for SEO.

Reading through the rest of the declaration, it becomes pretty clear that search engine manipulation is indeed being used as a synonym for spam and does not include accepted SEO. For example:

Googles online Webmaster Guidelines include a discussion of Quality Guidelines. The Quality Guidelines enumerate numerous manipulation techniques that violate Googles Webmaster Guidelines.

In that statement, Google is acknowledging that there are many search engine manipulation techniques, but only some violate its guidelines. In other words, not all manipulation is bad and an actionable offense. SEO manipulation, that which is done within its guidelines, should be okay. Outside the guidelines thats spam and potentially gets you in trouble.

Nevertheless, the opening statement in the declaration can be read as including even best practices SEO in search engine manipulation. Its a pity Google wasnt much clearer and didnt stay with the commonly used industry terms out there. As a result, its possible for anyone to fearmonger or fear that doing accepted SEO might be a bannable offense.

In reality, anyone who stays within Googles guidelines really should have nothing to fear, as Googles own statement today says. In particular, its important to note that this declaration introducing search engine manipulation as a term was made back in November 2014. It was only just noticed now. If this was a first shot in Googles coming war on accepted SEO,then for over two years now, thats not actually had any impact.

About The Author
12 Avr 2016 
Professional Diploma in Digital Marketing

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Carries the coveted Digital Marketing Institute, Ireland and Scottish Qualifications Authoritys accreditationIts curriculum focuses on current trends and best practices in Digital MarketingThe curriculum also covers creating innovative strategies and how these strategies can be leveraged to gain competitive advantage for businesses.

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Course Overview

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The curriculum of the Professional Diploma in Digital Marketing which is specifically structured by the Digital Marketing Institutes panel of practising professionals focuses on current trends and best practices in Digital Marketing, creating innovative strategies and how these strategies can be leveraged to gain competitive advantage for businesses.

The programme gives a detailed overview of Digital Marketing by incorporating the following modules:

Introduction to Digital MarketingSearch Engine OptimisationEmail MarketingPay Per Click MarketingDigital Display AdvertisingSocial Media Marketing (Module 6 & Module 7)Mobile MarketingWeb AnalyticsDigital Campaign Strategy and Planning

Who Should Attend

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The training will be delivered by experienced digital marketing professionals certified by the Digital Marketing Institute of Ireland, who make use of the digital tools and knowledge taught in this programme on a daily basis.

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or

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Admin · 27 vistas · Escribir un comentario
02 Dic 2015 
seo dallas


When running your business website, you also have to keep in mind SEO tactics. Search engine optimization increases the ranking that search engines such as Google, give your website when users search for words that relate to your site. Read this article to learn more about it!


You have to immerse yourself in the field and really become a student of SEO if you are planning on handling the SEO yourself. Check out various courses around the net, and ask other site owners for little tips of the trade that you may not be able to find by reading articles. SEO is a process, and you should be learning about it every step of the way.


Make sure to have links that allow visitors to favorite your website on social networking sites. Word of mouth can be a significant asset to your website. Every time a person likes your site on


a social network site, it becomes more popular and easier to find on search engines.


When it comes to gaining higher positions in search engine rankings, you have to focus on relevancy. You can only raise your position if the search engines notice that your site is valuable to to visitors. Just solely relying on SEO will not help your ranking, you need to provide great content that will aid your viewers too.


Always include a site map page in your website. A site map page ensures that your site can be crawled by search engine spiders. These spiders then index the pages of your website. Site maps also tell the spider about your site's hierarchy and which pages are the most important.


It's a good idea to make sure that the first block of text on any website can be used as description tag for HTML. Some web crawlers search the first few sentences of an article instead of meta tags to rank your site. If your content is of poor quality, it can hurt your page rank.


Diversify when getting traffic. Seek traffic through a number of methods so that you aren't relying exclusively on search engines to get people to your site. This way, you 'don't put all your eggs in one basket,' and won't be bothered by a momentary slip in search engine rankings.


Visit the websites of your competitors. Do internet searches for the keywords that are related to your personal business to find other sites that are related. It is a great way to get fresh ideas for your site and to learn what it is that your competitors are doing to have a successful site.


Try to integrate www.oraclenova.com keywords and phrases into your title tag to get a higher SEO. When analyzing your site, search engines place heavier emphasis on keywords that are included in title tags. Select your most powerful keyword to see the best drive and results the most traffic straight to your virtual door!


Before turning to the automated programs available to inflate one article into many, the wise article marketer will do as much individual writing as he or she can. Hand-crafted articles always give readers a much better impression than auto-generated content. Search engines prefer original human-written articles, too, and rank them higher than automated articles.


Keep your SEO skills and knowledge up-to-date. Search engine algorithms are constantly changing, so you need to stay on top of the latest developments. SEO techniques that you learned three years ago may no longer be effective, and you could waste valuable money and time trying to optimize a website with outdated SEO methods.


For optimal search engine optimization you should strive to use your keywords in any links that are posted on your page. Search engines give preferences to links over plain text so try to create links that utilize your keywords. Also test surrounding links tend to get higher preferences so use them around your links as well.


Add the keyword phrase into the meta description of your site. The majority of engines use the meta description as the text for the search results. Adding in the keyword phrase gives an additional place for the engines to see what your site is about. Make sure your meta description reads well since it will be visible to the public.


When supplying information in your copy, include phrases like "How do I..." or "Where can I find..." in your keywords. People love to write questions into search engines, and you want to supply the answer. You can even use the question as the title of your post, which will rank it high for those keywords.




If you decide to hire a professional to help you with your site's search engine optimization, it is extremely important that you choose wisely and hire someone who is qualified for the job and will give you the results that you are after. There are rogue SEO firms that will rip you off, so make sure that you conduct appropriate research on SEO firms and seek recommendations.


The best way to get people to visit your website is to give them goodproduct and service, or content. You can spend days and weeks employing every technique you read on the web for SEO. If your blog,site, product, or service is poor people will go elsewhere, at the end of the day, no matter how many tricks you use.


Include links to your site as part of your online signature if you are a respected and well-known presence on online discussion boards or communities. Of course, this technique is only effective if you are viewed favorably in the community, diligently follow all forum rules, and make valuable contributions to the larger discussion.


In order to find the best results for what you are looking for when using a search engine, it is important to not use too many words. The more words that you type into the search bar, the more specific that search has become and will hide many valuable options from you.


Now you know the many ideas that you can leverage off of to build your site. Your patience will give you what you want.





Oracle Nova


5222 Belmont Ave #209


Dallas, TX 75206


(972) 370-5170


Admin · 91382 vistas · Escribir un comentario
24 Nov 2015 
To effectively promote your business, you'll need a good website. A beautiful, highly functional site will tell visitors that you are professional, trustworthy and an expert in your field. Keep reading to learn how you can design a website worth being proud of.


Make sure all of your webpages actually have titles, and make sure they are descriptive. A surprising number of webpages out there are called "untitled document" or "new document". Also absolutely destroys your SEO, since search engines weight page titles heavily when ranking sites, although this not only denies visitors a useful piece of information to remember your site.


Make sure your webpages aren't too long. You only get one chance to make a first impression, and if your most important content is "below the fold," it may not even be read. If you have a lot of related content that needs to stay together, consider breaking it up into sections and adding links to each section.


To help your website visitors find their way home on your site, always include a link to your homepage on each page of your site. Having a home page link that is visible allows your reader to easily make their way back to starting point. Your visitors might get leave and frustrated your site altogether if you do not have a home page link.


Don't use OnExit popups on your website. This tactic is mainly used by internet marketers who are trying a last-ditch attempt to get a sale. Word about these kinds of popups get around, and they will kill your reputation as a marketer. Mozilla has even taken steps to suppress the text on these popups, citing security risks.


Don't disable the visitor's right-click functionality. Some sites do this in order to prevent people from copying and pasting text or saving images from the site. The thing is, it doesn't work and disables other useful functions. OCR can be used to capture text from such sites, and grabbing images is as simple as taking a screenshot.


Personalize your site. Your clients want to feel comfortable with you, so use testimonials from trusted customers, as well as photographs of people. Building trust with your customers is very important, so be sure to let them know you personally care about the product or service you are providing them.


Use a tracking service, rather than displaying your visitor counter for all to read. Many websites still display their counters, yet they do not serve any real purpose. There are many high quality tracking services available, and some are even free. Use these instead of showing off how many people visit you.


Try having a consistent and clear layout in the design of your sites. Clean layouts that make use of a lot of white space tend to enhance the site's readability and overall look. The layout must be focused on the content. In order to avoid having your site appear incorrectly, try using fonts that are on every computer.


Part of designing a good website is finding the best website hosting package. You want a package that offers ample diskspace and bandwidth, email accounts, and such. If you cannot find a good website host for your project, then you shouldn't start your project. Hold out until you can locate a premium host.


For the best layout, make sure that the colors you choose for the background and font are restful to the eyes. Choosing moving backgrounds or neon colors can make it hard for people to read, and they may navigate to another web site. Include pictures to break up your content and make the site complete, however.


Do tests on your site to make sure that it's up and running properly on different operating systems and different type of browsers as well. When you do this you then cover all of your make and tracks sure that as many users as possible are able to browse through your site.


Selecting the right server to upload your files, it is important for site design. You want a file server that is secure, fast and reliable. The pros go with FileZilla because it fits the bill in terms of reliability and speed. You can choose this or something similar what's important is that you have a reliable file server.


Don't load every page from top-to-bottom, even though graphics and various media are great for your site and help keep the attention of the viewers. Pages that are extremely heavy with media will consume bandwidth on yours and the viewer's network, which often leaves both parties suffering. Include graphics when they are relevant and do your best to minimize bandwidth consumption.


If you keep learning as you are designing a website, that will be a benefit to you. Once you have tackled one site design aspect, move on to the next one and master that one, too. You'll be rewarded with information that you need to create dozens of sites once you learn it, even though this could slow down the process of site-building.


Don't use JavaScript too much when designing your website. Some people do not have java-enabled on their machine, and many are still using out-of-date browsers. Instead of using too much JavaScript and AJAX, make your sites clean and lean a bit more on graceful degradation. Remember, the goal is to make your site user-friendly for all users.


Get ideas from other websites to help improve your own site. Take in what you like and avoid the parts of the site you do not like.


Consider purchasing a country code top level domain if you are targeting a local population with your website. This helps guarantee your domain name is specific to that region of the country. CCTLDs are great for getting regional visitors to websites you've made since they might not have found them without them.


Make good use of "white space." Although not always white, it is merely a blank space within a web page. Designing web pages with a how viewers would see your site is key, therefore you don't want to clutter your website with lots of pictures and text. White space allows visitors to easily scan your pages and feel comfortable on your site.


Obviously the tips above don't cover every single aspect of web design. If there is more you need to know about the subject, you will have to research further. As you can see, though, the tips provided here will help you get and stay on the right path. Use these tips wisely to build a great site.
Admin · 31 vistas · Escribir un comentario
24 Sep 2015 
The prominent web marketing strategies of Online search engine Advertising, Online search engine Optimisation and also Pay per Click are currently well used, however not always made use of well. Search Engine Advertising is the electronic marketing discipline of advertising a website to make sure that it shows up within search results page. In this quick guide, you'll learn a review of online search engine marketing essentials as well as some pointers as well as methods for doing online search engine advertising and marketing right. Search engine optimization could be thought about a part of online search engine advertising and marketing and aims to offer much better natural search engine result, whereas online search engine advertising and marketing assists sites bring in targeted online search engine customers through natural searches as well as paid web links in search results.


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A strong understanding of online search engine advertising is crucial to a successful digital marketing campaign. I have actually discovered through effort many search engine marketing methods that could benefit your company. SEM (Online search engine Advertising) is the process of obtaining internet site traffic by buying ads on search engines.


Due to the relevance of search traffic to online business, there is a whole sector committed to boosting websites' presence in search engine results: Online search engine Advertising (SEM). Search Engine Online marketers utilize adhering to methods to accomplish higher ranks amongst search engine results. Project & Assignments (only available in CSEMM): In this Search Engine Advertising Training, there will be a project of 1 month & couple of take residence assignments to hand hands-on experience of Online search engine Advertising and marketing.


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A lot of local business owners understand a little something about Search Engine Optimization (search engine optimization) as well as the various tactics to help your web site rank well in natural online search engine outcomes. In the past, online search engine advertising was basic. The phrases SEO (seo) and also SEM (online search engine marketing) are similar - and in some cases utilized mutually, SEO and SEM are various services.
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